One Health. One Mission. One Brand.
Background
Indian Immunologicals Limited (IIL) is one of India’s leading biotechnology companies, committed to safeguarding human and animal health. With a vision aligned to the One Health approach — a globally recognized WHO framework that interlinks human, animal, and environmental health — IIL wanted to strengthen its digital and brand presence to reflect this philosophy.
Challenge
Despite being a pioneer in vaccines and immunology, IIL needed a unified brand positioning that could:
- Communicate its One Health philosophy clearly to diverse stakeholders.
- Strengthen its online visibility and digital reputation.
- Build awareness campaigns that resonate with both medical professionals and the general public.
Our Approach
At IMC – InfocusRx Marketing & Communications Pvt. Ltd., we partnered with IIL to align science with storytelling and ensure their brand voice reflected purpose and innovation.
Solutions Delivered
- Online Branding & Positioning – Established the One Health framework as the brand’s core identity.
- Website Design & Development – Redesigned digital platforms for better engagement and user experience.
- Search Engine Optimization (SEO) – Enhanced visibility and reach across targeted search terms.
- Social Media Marketing (SMM) – Built a consistent brand voice across channels to engage healthcare professionals and the public.
- Content Development & Marketing Collaterals – Created impactful narratives and brand-aligned assets.
- Video Production & Leadership Interviews – Produced engaging video content to communicate expertise and thought leadership.
- Campaign Building – Designed and executed campaigns such as:
- Fearless Against Rabies – raising awareness on rabies prevention.
- Puberty to Menopause – women’s health awareness campaign.
Impact
- IIL’s One Health philosophy became central to its digital and brand narrative.
- Stronger online engagement and improved search rankings.
- Successful public health campaigns amplified IIL’s reputation as a leader in integrated health solutions.
- Positioned IIL as a benchmark in immunology and holistic healthcare branding.
